Partnership with Glimpse Group/Mezmos
03th , Apr 2020
At the intersection of tradition and technology is the opportunity to elevate your brand recognition and take your company to the next level. Maxim Label & Packaging is excited to announce a new partnership with The Glimpse Group and its subsidiary, Mezmos. Together, the companies offer a unique experience for your customer, allowing your brand to come alive in a new and exciting way.
The Glimpse Group is a diversified Virtual and Augmented Reality (VR/AR) platform company that creates innovative VR/AR solutions. In an emerging but complex industry, The Glimpse Group is a one-stop-shop for customized strategic and tactical VR/AR needs.
Mezmos, a subsidiary of The Glimpse Group, focuses on immersive branding and marketing experiences and activations. Mezmos is a full-service house for VR/AR activations and branded content with a focus on creating memorable, immersive experiences for the consumer.
At its core, clothing is ubiquitous, so why not make it fun? Everyone wears clothing for practical reasons, but what they wear and how they wear it is unique to each person. Maxim serves brands whose logos are not just recognizable, they’re iconic. Logo-driven clothing inherently has a brand tied to it, providing a platform for brand engagement. By implementing AR into packaging, traditional clothing brands move into the digital age and space.
In today’s digital age, consumers are excited by AR. Smartphones have revolutionized how users engage with brands; AR lets users take more from the brand than simply the article of clothing. From custom apps to Instagram, Snapchat, and Facebook filters, AR is easily accessible and infinitely popular. By utilizing AR in packaging and clothing, traditional brands become more relevant as their brand engagement increases. Over the past two years, The Glimpse Group and Mezmos have seen an influx of companies eager to offer AR-enhanced experiences to their consumers. AR packaging engages your audience in a new way and sets your brand apart from the crowd.
So, how can something technical merge with physical label and packaging? AR can be incorporated into packaging and trim through animated experiences around logos or other art. Mezmos can put links, 3D objects, videos, interactivity, gamificatio