At the intersection of tradition and technology is the opportunity to elevate your brand recognition and take your company to the next level. Maxim Label & Packaging is excited to announce a new partnership with The Glimpse Group and its subsidiary, Mezmos. Together, the companies offer a unique experience for your customer, allowing your brand to come alive in a new and exciting way.

The Glimpse Group is a diversified Virtual and Augmented Reality (VR/AR) platform company that creates innovative VR/AR solutions. In an emerging but complex industry, The Glimpse Group is a one-stop-shop for customized strategic and tactical VR/AR needs.

Mezmos, a subsidiary of The Glimpse Group, focuses on immersive branding and marketing experiences and activations. Mezmos is a full-service house for VR/AR activations and branded content with a focus on creating memorable, immersive experiences for the consumer.

At its core, clothing is ubiquitous, so why not make it fun? Everyone wears clothing for practical reasons, but what they wear and how they wear it is unique to each person. Maxim serves brands whose logos are not just recognizable, they’re iconic. Logo-driven clothing inherently has a brand tied to it, providing a platform for brand engagement. By implementing AR into packaging, traditional clothing brands move into the digital age and space.

In today’s digital age, consumers are excited by AR. Smartphones have revolutionized how users engage with brands; AR lets users take more from the brand than simply the article of clothing. From custom apps to Instagram, Snapchat, and Facebook filters, AR is easily accessible and infinitely popular. By utilizing AR in packaging and clothing, traditional brands become more relevant as their brand engagement increases. Over the past two years, The Glimpse Group and Mezmos have seen an influx of companies eager to offer AR-enhanced experiences to their consumers. AR packaging engages your audience in a new way and sets your brand apart from the crowd.

So, how can something technical merge with physical label and packaging? AR can be incorporated into packaging and trim through animated experiences around logos or other art. Mezmos can put links, 3D objects, videos, interactivity, gamification, and other functionalities into an AR experience. Your customer can scan the logo with their Smartphone and explore all that is offered through your brand’s customized AR experience. You can lead the user to view local events, access coupons, connect to the loyalty program, and ultimately explore the brand’s catalog.
From a business standpoint, implementing AR allows access to a robust analytics backend. Brands can monitor the metrics of who viewed an experience, how long their interaction lasted, what option was clicked, and more. These analytics can help your company craft future campaigns and product offerings.

At Maxim, we feel strongly that it’s important to stay ahead of the game, which is why we are excited to announce this partnership with The Glimpse Group and Mezmos. Together, we will further our mission to create a lasting, positive impact for our brands and the customers they serve. Join us as we pioneer the space where tradition and technology meet!
To get started please contact the Maxim US marketing team @ Marketing-US-NC@maxim-group.com.